Radiate Natural Beauty With Purity Cosmetics (100% PURE): Vegan, Fruit Pigmented Makeup for Stunning Chic


Step into a world of timeless allure with Purity Cosmetics (100% PURE) and transform your beauty experience with vegan, fruit-pigmented makeup. These ethically crafted beauty products not only enhance your natural features but also align with your commitment to a cruelty-free and plant-powered lifestyle. Purity Cosmetics (100% PURE) invites you to dazzle the world and showcase the perfect fusion of elegance and ethical choices in every makeup application.

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Seeking clean, natural beauty

In the aesthetics-driven world of cosmetics, color and glamor reign supreme. In fact, beauty and visual appeal often overshadow considerations of safety and ethical manufacturing. Questions regarding ingredient sourcing and product testing are often forgotten in favor of trendy looks and must-have products. For mindful, health-conscious consumers, finding ethical options that align with your values can be challenging. However, cosmetics designed with safety and responsible sourcing in mind do exist. If you’re looking for such options, you’ve come to the right place.   

An alternative to conventional cosmetics

Throughout its existence, the beauty industry has remained largely unregulated. Substances like parabens, phthalates, nanoparticles, synthetic fragrances, and others commonly find their way into products people apply to their skin. While these ingredients may enhance aesthetic appeal and convenience, they may also pose significant health risks. Using such ingredients may cause or exacerbate skin irritation, allergies, and even severe, long-term health issues.

What’s more, cruelty-free labels often don’t tell the whole story, creating a misleading impression of a product’s stance on animal testing. While the end product might not be animal tested, the individual ingredients frequently paint a different picture. Unfortunately, manufacturers aren’t required to tell that part of the story. This ethical gap has contributed to a growing demand for industry-wide standards of transparency and accountability.

Purity Cosmetics (100% PURE) isn’t waiting for a government agency or for the industry itself to improve the state of modern cosmetics. From its beginnings, Purity Cosmetics has been committed to developing all-natural products that are elegant, ethical, and effective.

Learning the ways of corporate beauty

Purity Cosmetics founder Susie Wang got her start in the beauty industry by working for some of the world’s largest cosmetic companies. Her first job offers came before graduating college, having developed and patented effective ways to preserve vitamin-based cosmetics. Those innovations grabbed attention in the corporate world of cosmetics, and Wang found herself developing products for some of the industry’s biggest players.

During this time, she saw firsthand the harsh chemicals used in mainstream cosmetics. She also came to realize that the “cruelty-free” label featured on countless products is often misleading and even meaningless.

These experiences motivated her to break away from big cosmetics and found Purity Cosmetics. In addition to her innovative preservation methods, she also discovered and developed a process for using fruit pigments in cosmetics for color. Both breakthroughs became integral to the new company.

Purity Cosmetics

Enter the cosmetics PURE zone

The Purity Cosmetics name describes not just its ingredient list but also its promise to create the purest products possible – products that are toxin-free, healthy, environmentally responsible, and developed with zero animal testing. The company goes a step further, though, by verifying that none of its ingredients come from animal sources. It also donates one bowl of food for shelter dogs with every order.

Layering skin in the colors of nature

The company’s innovative Fruit Pigmented® makeup serves as its cornerstone product line. The dyes in these products are derived from several natural sources, including acai berries, apricots, black tea, blackberries, blackcurrants, blueberries, grapes, cacao, carrots, chokeberries, coffee beans, cranberries, elderberries, lycopene, cherries, orange peels, green coffee extract, green tea extract, papayas, peaches, plums, pomegranates, raspberries, red algae, squash, strawberries, tomatoes, and turmeric.

The company has created a vibrant product line that ranges from eyeliner to blush, mascara, lipstick, gloss and balm, foundation, moisturizer, concealer, corrector, primer, and more. In contrast, conventional makeup typically overflows with synthetic dyes, heavy metals, and other ingredients that might look good on skin in the moment but can do significant damage to health and wellness over time.

The use of natural pigments delivers another critical advantage: antioxidants and vitamins. The pigments used in Purity Cosmetics (100% PURE) products are rich in naturally occurring antioxidants and vitamins – no extra processing or chemical additives required.

Mascara that pops, draws the eye

One of Fruit Pigmented’s flagship products is its Ultra Lengthening Mascara. This innovative product mixes ingredients like black tea, cocoa, seaweed, coconut, and coffee extract with blackberry, blackcurrant, and raspberry extracts. Vitamin E, oat and wheat proteins, and provitamin B5 help balance a formulation designed to separate and extend the lashes without producing smudges, flakes, or clumps. The hourglass wand spreads this conditioning mascara in evenly layered, natural colors that pop and draw attention. Plus, the water-resistant formula includes none of the toxic petrochemicals present in many other mascara products like coal tar, Teflon, and others.

A fount of health for skin

Fruit Pigmented Full Coverage Water Foundation combines a host of nourishing natural ingredients. The list includes peach, apricot, carrot, pomegranate, tomato, acai, cocoa, coffee bean, and green tea extracts. Resveratrol, sourced from red wine, rounds out this powerful, beautifying formula with a heavy dose of natural antioxidants.

This restorative foundation is formulated to deliver flawless full coverage and a silky-smooth finish that leaves skin radiant with good health. Fruit Pigmented Full Coverage Water Foundation exemplifies 100% PURE’s approach to cosmetics: Makeup isn’t just about beautifying skin but also about nurturing and enhancing overall good health and well-being.

Girl applying purity cosmetics face mask

Giving lips their due

Fruit Pigmented Cocoa Butter Matte Lipstick combines a moisturizing blend of cocoa and shea butters with vitamin E. Cherry, blueberry, and peach pigments create stunning colors that make lips the star of the show. Like every Purity Cosmetics (100% PURE) product, though, beauty is only half the story – the rest is about protecting and enhancing health and well-being and doing it cruelty-free. This luxurious lipstick aims to soothe and smoothen, hydrate and protect, bathing lips in all-natural, cosmetic-based TLC.

A revolution in natural beauty

Wang ultimately convinced her business partners Ric Kostick and James Wang to join her on a mission to root out artificial, toxic chemicals in cosmetics products. Her goal was – and still is – nothing short of a revolution in beauty, skincare, and good health. From day one, her vision has revolved around developing products that live up to the promise on the label – 100% PURE.

Purity Cosmetics also takes its responsibility to be a good corporate citizen seriously and has committed itself to becoming climate-positive by 2024. From the company’s packaging and shipping materials to its planting of hundreds of thousands of trees (in partnership with Trees for the Future), every facet of its operations is intended to do good by customers, the planet, and animals.

Based in San Jose, California, Purity Cosmetics has grown to around 200 employees and a portfolio of over 500 products. Its eight-acre headquarters – “Purity Park” – is powered by 100% renewable solar energy.

“We operate our business to have a lasting positive impact on local and global communities,” Wang explains. “That’s why every Purity Cosmetics formula is 100% biodegradable, making them non-toxic and safe for our planet’s delicate ecosystems.”

Working toward a beautiful future

Purity Cosmetics (100% PURE) blends ethics, sustainability, and effective cosmetics that are socially responsible. The company’s commitment to natural ingredients and innovative makeup formulations places it at the forefront of a clean beauty revolution. Purchasing these products allows consumers not only to enhance external beauty but also to support ethical, cruelty-free business practices, environmental sustainability, and a more beautiful future.

Girls with beautiful and attractive skin

For further research:

National Women’s Health Network – Harmful chemicals in personal care and cosmetic products lead to negative health outcomes for women

Environmental Working Group – The toxic twelve chemicals and contaminants in cosmetics

The Humane Society of the United States – Cosmetics animal testing FAQ

InStyle – We all want clean beauty products, but what does ‘clean’ even mean?

Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.

Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.


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